Corporate Information

What is Podfitness?

Podfitness is the world's first fully-customized audio workout system. Based on their fitness profile, selected goals, trainer, and equipment, users get a unique, custom-tailored workout plan. Each workout is individually built, then Podfitness actually combines music tracks from the users' Zune or iTunes library with each professional training session. It's a personal trainer in your ear, and there's nothing like it in the world. That's what sets Podfitness apart: Total customization for every user, every workout.

Supernova Marketplace: The Intersection of MP3 and Fitness

When Podfitness was founded in January 2005, Apple had sold just over 10 million iPods in the nascent MP3 marketplace. Sensing a major shift coming, President and Founder Jeff Hays gambled that the iPod-led MP3 revolution had the potential not only to change the economics of the music business, but also the fitness industry. This began a multimillion-dollar process of conceptualizing, building, and refining the idea of Podfitness.

Now, in 2007, there have been over 100 million iPods sold, and the MP3 accessory market is white-hot. In addition, the number of people focusing on fitness has never been higher: there are 40 million fitness club members in the U.S. alone.

Not coincidentally, at this exact time, Podfitness is at the culmination of 2 years' efforts: The company built the world's largest audio exercise library, partnered with the most formidable team of celebrity trainers ever assembled, created an “expert system” that applies a trainer's style to each workout, and built a mixer to pull it all together with music. Podfitness has 10 patents pending, with more underway.

Podfitness delivers a workout that is customized, varied, and professionally designed, then a custom-built mixer adds music, like a soundtrack for the background of each workout. There's nothing like it anywhere.

Simply put, Podfitness is ready to rock the fitness world.

Strategic Positioning & Marketing Strategy

Podfitness has enjoyed an enormous amount of publicity, having been featured on television and in magazines numerous times. This was no accident; our strategic partnerships and celebrity trainers give Podfitness a distinct edge.

A large part of what gives Podfitness unique appeal is the number and caliber of Podfitness trainers, and the incredible A-list celebrities they coach. Podfitness trainers include dozens of the top names in all areas of fitness, including “America's Trainer” Kathy Smith, supermodel trainer David Kirsch, Mr. Olympia Jay Cutler, and running legend Jeff Galloway.

In addition, Podfitness has put in place strategic relationships and partnerships with a diverse and potent group of partners, affiliates, and retailers to market Podfitness worldwide. Podfitness is building strategic partnerships with some of the largest companies in technology, fitness, and media, including Microsoft, Fitness Magazine, Polar USA, Cooper Aerobics Center, Lady Foot Locker, and many others.

Podfitness is also finalizing negotiations for partnerships with several of the largest companies in corporate wellness and health, a $200-400 billion industry.

Because of its customizability and go-anywhere nature, Podfitness is also a ready-made solution for the hospitality industry. Podfitness was selected by W Hotels as a partner for their “Wired” promotion, joining a highly select group of partners including Apple Computer and Wired magazine.

Public Relations

Due in part to its celebrity component, Podfitness has been featured on the Tyra Banks show, CNN Headline News, E! News Live, as well as in the pages of Shape, Life & Style Weekly, Consumer Digest, Wall Street Journal, LA Times, New York Times, Washington Post, and Better Homes and Gardens.

In reviews, Podfitness has received high marks. Self magazine compared several training “gadgets”, and ranked Podfitness highest, giving it an “A” rating.

Accomplishments

Podfitness invented the concept of the MP3 workout, and enjoys unparalleled success as the leader in this rapidly emerging market. There are 10 patents pending on the technology, signed contracts with the top names in fitness, and Podfitness has tremendous forward momentum and a high public profile.

Media outlets, journalists, and CEOs now realize that the MP3 revolution is on the verge of changing the landscape of fitness. Because Podfitness was there first, and is technologically and conceptually years ahead of the pack, no one else can do what Podfitness does. It stands alone in function, breadth, and the quality of the results.

The first time you hear your own music mixed with your own custom-built Podfitness workout, you'll understand: Podfitness is changing the way people work out.